2003 BMW 7 Series Review

Specifications

A Real BMW or Technology Overkill

Im sure, that by now, you have read the numerous scathing reports about how BMW stylists have lost their magic touch and how their computer geeks have over complicated their cars.

Well, as a long time admirer of the “ultimate driving machines” created by the boys from Bavaria, I for one loudly applaud the efforts that have gone into recreating some excitement around the most recent additions to BMWs lineup.

BMW has always delivered very solidly built, reliable and exciting cars for those of us who look forward to the next bend in the road. But lately, the model line, although selling very well, was starting to look a bit boring. Sure the M5 is an amazing car to drive, but it was based on a body style that has been out since 96, and was a fairly safe styling exercise to begin with. The 3-Series hasnt changed much since 98 and the 7-Series, also ultra-conservative, hadnt been updated since 94.

The all-new 745i, launched in 2001 as a 2002 model, in my opinion, marks the beginning of a huge step forward in BMW design. When it was introduced, everyone criticized its styling and over the top techno features. Since then, the Z3, which evolved into the Z4, and the all-new 5-Series, due out this fall, share the new-look styling of BMW. I fell in love instantly when I saw the new 7, and even some of the staunchest critics are starting to admit that the style is starting to grow on them.

The new 7 embodies all of what a BMW should be: stunning styling, explosive performance, sharp handling, silent high-speed cruising, a driving position that is absolutely perfect, a rock solid structure, the ability to still drive like new 100,000 kilometers after new, and of course lots of toys.

Before I lay down $100,000 plus for a new set of wheels, I better not only be impressed, I want to be blown away by how far the designers and engineers reached to create something truly special. Sure some of the high-tech features, such as the controversial iDrive system, gearshift lever, steering wheel controls, and seats that not only move in over a dozen different ways, but also heat and cool my backside, can take a few minutes to master. So what? Before I drive most of the vehicles I test I spend at least an hour pouring over the owners manual to familiarize myself with how everything works, and so should everyone.

Are you starting to get the impression that I liked the week that I spent in new 745i? You better believe it. For my money, the Mercedes S-Class is already starting to look old, the Japanese and American luxury makers make fine midsize luxury cars but they still dont have what it takes to lure my interest. Jaguar and Audi still havent proven themselves in this league either, but mind you, the new XJ and A8L look like they could be contenders. I havent had a chance to drive either one yet, so Ill reserve judgment until I have.

Ive laid out all the stats for you below, but to truly appreciate this car book at least a couple of hours with your local BMW dealer and take it for a good long drive. Better yet, try to get one for a couple of days to get familiar with it. I enjoyed every minute I spent with mine, and the more I drove it the more I liked it.

After all, you work hard for your money so why not enjoy it!