Insuring a Mercury

For more than 70 years, Mercury cars managed to remain quite popular and enjoyed fairly strong sales figures. Despite the illustrious history and track record of the brand, though, Ford discontinued it just a short time ago. These vehicles were designed to fall somewhere between Ford and Lincoln vehicles in terms of style and quality. They weren't saddled with exceptionally high price tags, and they typically had admirable safety ratings. As a result, they were extremely affordable to insure. If you buy a used model, you can expect to enjoy very low monthly premiums. The average annual cost to protect a Mercury is $1,296.36, and the brand ranks third on a list of 36 other brands. Although new models are no longer available, they are very affordable options. Learn more about the things that affect the cost to insure the typical Mercury car by checking out the information below.

Model Statistics

SABLE

What type of Coverage do Sable Owners Choose?

$662

Average Annual Cost to Insure

GRAND MARQUIS

What type of Coverage do Grand Marquis Owners Choose?

$961

Average Annual Cost to Insure

MOUNTAINEER

What type of Coverage do Mountaineer Owners Choose?

$654

Average Annual Cost to Insure

COUGAR

What type of Coverage do Cougar Owners Choose?

$708

Average Annual Cost to Insure

MARINER

What type of Coverage do Mariner Owners Choose?

$1,016

Average Annual Cost to Insure

MILAN

What type of Coverage do Milan Owners Choose?

$938

Average Annual Cost to Insure

VILLAGER

What type of Coverage do Villager Owners Choose?

$571

Average Annual Cost to Insure

MYSTIQUE

What type of Coverage do Mystique Owners Choose?

$1,050

Average Annual Cost to Insure

TRACER

What type of Coverage do Tracer Owners Choose?

$491

Average Annual Cost to Insure

MONTEGO

What type of Coverage do Montego Owners Choose?

$335

Average Annual Cost to Insure

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How Mercury Became a Brand

Edsel Ford was the driving force behind the creation of the brand. He started working on the new brand in the 1930s because he felt that Ford needed a division that offered more stylish, well-appointed automobiles. The first Mercury car rolled off of the assembly line in 1939. It was called the Eight, and it immediately made waves due to its very powerful engine. The brand went on to enjoy a lot of popularity through the years. The brand expanded its lineup during the 1980s and enjoyed its peak popularity during the 1990s. However, things started to slide from that point. The brand was discontinued by Ford in 2010, but there are still plenty of used models in great shape out there.

So-So Theft Rates Don't Pose a Major Problem

The National Insurance Crime Bureau maintains lists of the most-stolen cars in the United States. Three Mercury models appear on its top-100 list, but they are near the bottom half. The Sable is ranked 68th, the Grand Marquis is ranked 75th and the Cougar is ranked 80th. It is clear that some thieves target these cars, but they don't do so regularly enough to dramatically affect premiums. That's a relief to people who want to own these well-designed vehicles because it helps to keep costs down.

Reasonable Price Tags Prevent High Premium Costs

These vehicles aren't meant to be economy cars, but they aren't exceedingly expensive either. The Mariner, for instance, has a starting MSRP of around $24,000. Considering how many features it has, it isn't a very expensive car at all. The Milan, which is also very well-appointed, has a price starting at around $22,000. The Grand Marquis, which is loaded with exceptional features, has an MSRP starting at around $30,000.

Good Safety Ratings Help Too

Finally, these cars generally received solid safety ratings from the U.S. government and the Insurance Institute for Highway Safety. For example, the IIHS awarded the Grand Marquis the top rating of "Good" in all categories except side impact safety, in which it received a rating of "Marginal." The Milan, however, received across-the-board "Good" ratings. The Mariner earned all "Good" ratings. In the roof strength category, however, it only earned a rating of "Marginal." Despite these small flaws, these cars are considered to be quite safe, so they have very low policy costs.