Chrysler to Halve SUV Lineup

Duplications and redundancies are headed for the chopping
block at Chrysler,

according to business information source, Bloomberg.
Chrysler LLC’s Jim Press says that the smallest of the big three will cut its
SUV lineup in half.

Chrysler is known for possessing many redundancies within
its lineup. On the SUV side of things, there’s the Chrysler Aspen and Dodge
Durango, and the Dodge Nitro and Jeep Liberty to name a couple. Chrysler has already acknowledged
that only one of its two large SUVs will go on in the next generation. There
are even a couple of redundancies within the Jeep brand, the urban Compass and the more
traditional Patriot to name one. And don’t forget that these two are also related to the Dodge
Caliber. With the Commander being terminated at the end of its product life
cycle and one of its smallest crossovers headed for the block, Jeep’s total product lineup will drop by two models. Without
the Aspen, Chrysler would lose its only SUV, although, the popularity of large
SUVs is

decreasing.

“By doing that we will have more products in the markets we
are not covering,” Press says.

While the problem of duplication isn’t much of an issue here in America, where Chrysler, Dodge and Jeep vehicles are sold separately or
twinned together, in some other markets, the brands can be seen sold together under one roof.

For things to work out according to Press’ plans, Chrysler
would need to consolidate and reduce its dealerships, something that won’t
happen overnight. This task will take a couple of years, at the minimum.