Italy’s I.DE.A Institute to Intro ERA Concept in Geneva

Other than the wild and wacky Tokyo auto show, Geneva is the auto event where dreams become reality, or at least take on 3D metal and plastic form. In this particular case the creator is the I.DE.A Institute, an engineering and consultancy company based in Turin, Italy.

Last year they took 30 days to develop a concept to celebrate their 30th anniversary, so next week at the Geneva Auto Salon they’ll show the idea evolved into a more mature concept.

The new ERA concept is a two-door, two-seat roadster with gull-wing doors, a real design statement that should provoke interest from automakers. Seemingly inspired by Ferrari, Maserati, Osca and other 1950s racers, even under the skin where it uses a classic tube-frame chassis, it’s an elegant design, with a unique front fascia that could potentially be adopted by an Asian manufacturer in need of an image update.