New & Used Scion Cars, Parts & Reviews

Scion was the result of a failed attempt by Toyota Motor Corporation to attract younger buyers to the Toyota brand. The project eventually resulted in the creation of a separate line of vehicles intended to appeal to the Generation Y market. Scion has the youngest average buyer age, 39, in the auto industry.

Scion cars focus on several competitive advantages: price, performance, buyer confidence, and a wide selection of options. The current Scion lineup includes three models: the xB, a distinctively box-shaped five-door wagon; the tC, a three-door liftback; and the xD, a five-door subcompact. Scion’s marketing has proved incredibly effective, generating a devoted, almost cult-like following.